Tuesday, July 13, 2010
Mickey D's Hip-Hop Menus And Ads
From Bloomberg: "The music industry has long sold black culture to white Americans. Now McDonald's Corp. is doing much the same. It's taking cues from blacks, Hispanics and Asians to develop menus and advertising, in an effort to encourage middle-class whites to buy smoothies and snack wraps as avidly as they consume hip-hop and rock 'n' roll."
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